The Whitethorn Retail Management Team

Whitethorn Retail Management are a retail focussed Accountancy practice. Our team have broad functional skillsets that are anchored to extensive retail experience


Contact us today and see what we can do for your business.


Who we are

Our Team
Whitethorn Retail Management
Mark McInerney, Whitethorn Co-Founder | Phone: 086 837 1903

Working with IBM UK in the Business Services division, Mark acquired SAP certified consultant accreditation in Accounting & Controlling. Mark also holds a Masters in Business Studies specialising in Management Information Systems. Mark designs and deploys bespoke intelligent business reporting tools & sophisticated line level margin variance work programs. Aligning client specific work programs to the Whitethorn Pillars of Profitability enables clients to work smarter whilst becoming more profitable.  

Whitethorn Retail Management
Sheelagh Dooley, Whitethorn Co-Founder | Phone: 091 394541

Sheelagh is an ACCA Accountant with over 25 years industry experience. Prior to co founding Whitethorn Retail, Sheelagh gained extensive experience with Duffy Tierney Accountants. Sheelagh leads the Business Manager team in Whitethorn and is responsible for designing, developing and delivering unexplained margin variance work programs.


Whitethorn Retail Management
Caroline Fahy, Account Manager | Phone: 091 394539

Caroline has over 22 years experience as a Senior Office Manager with one of the largest franchised retailers in Ireland. Caroline has detailed knowledge of the MRPI retail accounting applications (MAC / GOLD / Exchequer / CBQ), whilst also preparing and interpreting the Whitethorn Retail client reports.

Whitethorn Retail Management
Ann Hanrahan, Account Manager| Phone: 091 394538

Ann started her career with Musgrave Retail Partners Ireland. Supporting the provision of Payroll bureau services, Ann moved to the Sales department where she supported both the Regional Manager and the Business Development Manager group. Ann holds a Diploma in Business Studies and has 11 years accountancy practice experience, 5 of which with Whitethorn Retail.

Whitethorn Retail Management
Deirdre Moroney, Senior Business Manager| Phone: 091 394540

Deirdre is a qualifed accountant having completed her ACCA exams in 2008 and has 16 years retail experience - 7 of which as a financial controller for a large Grocery Retailer. Deirdre also holds a Bachelor in Business Studies. Deirdre manages a portfolio of clients and is a Primary Point of Contact for Whitethorn Retail.

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Mary-Teresa Kelly, Junior Account Manager | Phone: 091 394533

Mary-Teresa works as a Junior Account Manager supporting a portfolio of destination/hybrid/hi transient Grocery Retail and hi transient forecourt businesses.

Rachel Callanan , Account Manager | Phone: 091 394552

Rachel works as a Junior Account Manager supporting a portfolio of destination/hybrid/hi transient Grocery Retail and hi transient forecourt businesses.

Martina Egan, Account Manager| Phone: 091 394546

Martina works as an Account Manager supporting a portfolio of destination/hybrid/hi transient Grocery Retail and hi transient forecourt businesses.

Whitethorn Retail Management
Fiona Shaughnessy, Business Manager | Phone: 091 394550

Fiona is a qualified CIMA Accountant. In addition to her primary degree in Accounting and Finance, Fiona also holds a Diploma in Operations Management. Having several years experience as a Cost and Financial Accountant, Fiona is responsible for the design and deployment of Lean Retail work programs, with particular focus on unexplained margin variance work programs.

Whitethorn Retail Management
Shauna Holohan, Account Manager & Payroll Bureau | Phone: 091 394551

Shauna has studied Accounting at GMIT and has several years retail experience - both operational and back office. Acting as the Whitethorn Primary Point of Contact for a portfolio of clients Shauna prepares and interprets client management accounts. In parallel Shauna is a member of the Whitethorn Payroll Bureau team.

Darina Cooke, Senior Business Manager | Phone: 091 394823

Darina is a qualified ACCA accountant who has also completed the Irish Payroll Association iPass Payroll Technician examinations (distinction). Prior to joining Whitethorn Darina was a Senior Financial Accountant with an Irish forecourt retailer group with 8 locations. Darina is a primary point of contact for Whitethorn and manages a portfolio of convenience/forecourt/hybrid stores

Whitethorn Retail Management
Siobhan O'Brien, Account Manager| Phone: 091 394549

Siobhan is a part qualified Accountant having already completed her primary degree in Accounting at AIT Athlone. With over 7 years Grocery Retail experience Siobhan is well placed to manage all Whitethorn client Business Intelligence systems and reports. Siobhan also manages a portfolio of Whitethorn accounts. 

Whitethorn Retail Management
Laura Coleman, Business Manager | Phone: 091 394824

Laura is a Qualified Accountant (ACCA) with 15 years accounting experience working in Retail, Hospitality, Services, Manufacturing and IT Sectors. Her experience is with SME, Multinational companies and Shared Services Centres. Laura also holds an Advanced Diploma in Accounting and Business. Laura manages a portfolio of Whitethorn Retail clients.

Patrycja Wedlarska, Account Manager | Phone: 091 394544

Patrycja is a Bachelor of Business Honours graduate specialising in Finance and Economics. In addition to working directly with Whitethorn Retail clients as a primary point of contact in the preparation of management accounts, Patrycja is also building her retail skillset to allow her to develop her career with a formal accounting qualification being a personal goal.

Contact us today